SFO pickup confusion risingNeeds action
LIVE CASESFO pickup confusion· Public signal + operations update + approved messaging
Brandwatch Consumer Research · Connected7 Sep – 20 Sep 2026 · compared with previous periodSynced 11 min ago
InterpretationNeeds action

Riders are following pickup guidance Waymo retired.

Airport-access mentions rose 64% after the SFO pickup moved to Level 5 of the Domestic Garage. 71% of negative posts cite the old curbside spot.

Recommended:Publish a coordinated explainer (reply, feed, Story, pinned response) before the afternoon arrival peak.

Mentions

8,420

+64%

Unique authors

3,910

+41%

Impressions

5.1M

+88%

Net sentiment

−12

−31 pts

Share of voice

58%

+9 pts

Peak velocity

3.2×

vs baseline

Mention volume over time

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Sentiment over time

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Mentions by channel

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Emotion mix

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Top topics

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Share of voice

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Topics

TopicMentionsChangeNet
Old curbside spot2,980+212%-44
Level 5 garage1,840+380%12
Wait times1,320+88%-38
Signage910+140%-29
App directions780+54%21
Luggage / accessibility590+33%-14

Top authors

AuthorTypeFollowersImpact
@sfo_frequentIndividual48K71
r/sanfranciscoForum812K74
@sfchronicleNews1.1M69
@flySFOOrganization402K66
@bayareatravelerCreator212K58

Cities

CityMentionsNet
San Francisco4,210-18
San Mateo1,120-9
Oakland740-4
San Jose5902
Los Angeles4106

Keywords & hashtags

TermMentions
curb2,310
garage1,980
level 51,510
waited1,140
signage880
#SFO1,840
#Waymo1,610
#SanFrancisco620